Taking Mobile Android Applications to Market: The Challenges

Really enjoyed this blog article by Andreas Constantinou Mobile Developer Economics: Taking Applications to Market. Excellent material, especially for Android apps development fans.

Look at the fourth challenge: Localization

“The lack of localised apps for non-English markets is exacerbated for Android. A search on AndroLib reveals that out of the approximately 60,000 apps on Android Market, there are only about 1,400 apps localised in Spanish and only 1,800 localised in French, as of early June 2010.”

Clearly tremendous opportunities all round. Of course, we’ve heard about challenges to mobile apps developers (Irish ones) somewhere before too…

This entry was posted in Language in Business and tagged , , , on by .
ultan

About ultan

Ultan Ó Broin (@localization), Global Applications User Experience Director with Oracle, works from Silicon Valley on evangelizing the importance of usability to Oracle's development community and leading usability research into how enterprise apps users work globally. He has over two decades of experience of Zelig-like communication of insight into technology globalization issues through articles, books, conferences, and social media. He is currently pursuing a PhD in Computer Science in his spare time. Opinions expressed are his own and not the responsibility of Oracle or anybody else.

2 thoughts on “Taking Mobile Android Applications to Market: The Challenges

  1. Pingback: Week 1 Reading/Viewing « GILT (Globalization, Internationalization, Localization, and Translation)

  2. Pingback: Mobile Apps Localization | Blogos

Comments are closed.